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My Dirty Little Secret To Success

Posted on by admin in Branding

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With my second Be The Brand Live event under my belt, I can’t help wanting to pinch myself at how far I’ve come. It’s crazy to think that just a couple of years ago, my business was barely surviving. And, while constantly raising the bar means there’s never a moment of definitive “arrival”, I’m amazed at and humbled by all the progress and growth that’s unfolded over the last four years.

If you’re curious about my secret sauce, here’s the dirty little secret you should know:

There’s NOTHING special about me!

I don’t mean that in a self-deprecating way. I mean, there’s nothing I did (or continue to do) that you can’t. Seriously! There’s really nothing standing between you and the possibility of your own “pinch yourself” success. It’s something that all successful entrepreneurs know, but don’t often share.

Do you believe me? If not, start soul searching, see where that lack of faith stems from, and nip it in the bud now! Otherwise, you’re building your business on top of quicksand.

If you are clear that you’ve got what it takes, you’re probably anxious to know how you can bridge the gap as quickly as possible between where you are now and the success you envision.

The 3 P’s:

1) Purpose
How well do you know your purpose? You’d be surprised how many seasoned entrepreneurs stumble over this question. If you’re clear on it, how often do you really get connected to it? Without having our purpose in the forefront, it’s easy to forget. Pretty soon motivation fades, we start going through the motions, and get mired down in the heaviness of running a business in survival mode. That can lead to messaging that’s off-brand, chasing or attracting the wrong clients, and spinning your wheels with no real results to show for it.

Get connected to your purpose. Write it down, hang it up, read it daily, commit it to memory. This may seem frivolous and conceptual, but it actually impacts every single thing you do (or don’t do) in your business.

2) Patience
The crux of being a successful entrepreneur is being able to consistently build your audience over time. So many chase the overnight success train, and while it does happen, it’s a rarity. More often than not, it’s a slow build that requires an arsenal of patience.

If you’re spending your energy frustrated that it’s not happening faster, you’re actually diverting valuable energy from the activities that drive your progress. Practicing patience keeps you clear, present, and empowered to do all those little things each day that will bring you that big picture success you’re after. Where can you look back and notice progress you may not have been present to before? What slow burning actions are you taking daily/weekly/monthly to build your growth long-term? It may not yet be standing on stage at sold out events or thousands of social media followers, but if you’re still in business today, there’s always a victory to be proud of. Focus on that and your efforts will go a lot farther.

3) Persistence
I made so many mistakes along the way. I course correct on a daily basis. If I had let my missteps or doubts discourage me, I’d never have broken six figures, let alone earning $420K in 2016! If I stopped sponsoring and speaking at events after last year’s Be The Brand Live, I would’ve lost momentum and slowed the progression that’s led to my current success. When you practice persistence, all the efforts you’ve been engaged in on a daily basis start working together. It may not seem like it at first, but persistent action is the biggest driver of success.

Now that you’re clear that you can absolutely achieve success by being purposeful, patient, and persistent, what does that look like in action? That’s what we’ll cover in the next post. We’ll look at how to outline your marketing approach and growth plan so you can start taking steps that align with your long-term goals. In the meantime, get your 3 P’s in place so you’re prepared to take powerful action by the next post.

Till then, BE BRAVE!

 

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12 Components of A Million Dollar Brand!

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