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How To Rebrand (and ReLaunch) Like A Rockstar – Part 2

Posted on by admin in Branding

uplevel your brandIn this second part of our How To Rebrand (And Relaunch) Like A Rockstar series, we’ll consider what your rebrand looks like and how to choose your next steps confidently.

Let’s jump right in!

First, brainstorm the direction of your rebrand.

Is it to reflect a shift in strategy? To accommodate an expansion or introduce new products and services? To court a new kind of client? To modernize your look and feel?

Sometimes a full revamp isn’t necessary or even ideal. If your intention is to simply update and uplevel your brand, subtle refinements to your logo design or color may be all that’s needed.

Sometimes a name change is in order to accommodate new growth or a shift in your target audience. Wink wink 😉

Other times it’s about keeping the name and visuals, yet shifting your story and brand conversation in the marketplace.

Next, identify what your new brand stands for so you can make the decisions that drive your visual and verbal identity (AKA—naming; logo; manifesto; content messaging).

Getting present with what I stand for—BRAVE ENTREPRENEURS and BUSINESS MASTERY—is what led to the much needed confidence and courage to execute an exciting brand change. My brand values aren’t changing, but since my strategy is now more focused on expanding into certified coaching programs and high level masterminds, I needed my name to reflect that.

The clients I’ve been working with, the products and services I’ve been providing, and the conversations I’ve been sharing have all grown beyond the Brand With Jena name.

That’s why I’m SO thrilled to announce our NEW NAME:

BRAVE MASTERS

Woohoo!! It feels so great to finally declare it! I can’t wait for you to experience the pride and exhilaration for yourself when you unleash your rebrand to the world.

Commit to sharing your stand to your market!

I’m so committed to helping entrepreneurs to be brave, to master their expertise, and to make a lasting impact through their work. You’ll continue to see that reflected in everything I do under our new name.

Take action—NOW!

The biggest pitfall is to try and rebrand alone. I worked closely with my own coach to help navigate the process and provide fresh perspective. Each of us is way too close to our own brand to see it clearly.

My clients seek that same trusted guidance from me in our VIP days. They’re the perfect platform for diving deep, resolving your questions, and getting it done. I walk them through the process step by step, and they leave feeling clear, empowered, and excited about what’s next. If you’d like my expertise on your rebrand, apply for a strategy call so I can help you choose what’s best for you.

Here’s a quick recap of the steps you can take to launch your rebrand to ROCKSTAR status.

1. Brainstorm
2. Identify
3. Declare
4. Commit
5. Take Action

What do you think of our new name? Tell us in the comments!

 

 

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