How To Bulk Up Your Marketing
Posted on by admin in Branding
I’m constantly doing things to move my marketing machine forward. Why? Because marketing sporadically is like going to the gym once a month—you’ll get sore every time and you won’t see much progress. That’s not just painful and counterproductive, it’s a waste of time. #realtalk
With so much noise out there, you’ve got to find ways to stand out and stay connected to your audience on a regular basis. Think about it: Elite athletes don’t just ride their talent; they wake up every single day, recommit to their goals, and take action. Millionaire entrepreneurs and master marketers do the same.
If you want your business to cross that seven figure line, your marketing efforts can’t be a one-shot deal.
To market effectively, you’ve got to be CONSISTENT, PERSISTENT, and FREQUENT in your approach.
That’s what it takes to get the visibility AND acceleration required to reach the level of sales and financial success you want. Below are some simple strategies to get you there.
Overcome your overwhelm:
What stops so many entrepreneurs is feeling confused or overwhelmed. What to choose? Where to start? How do I implement this? Will it be too difficult to manage on a regular basis? How will I find the time to sustain my marketing efforts over time?
Yes, some of these may be valid considerations, but overindulging them is a surefire way to stay small, safe, and stuck. We don’t learn and grow by thinking—we do it by DOING! And, in this age of endless resources, there’s always a way to get it done once you’ve committed.
Commit to your marketing mix methods:
As I shared in last week’s post about how the right MARKETING MIX can bring in more business, you should choose 5 online and 5 offline marketing methods. That means you can’t rely solely on networking or social media. You’ve got to mix it up to create a balance and ensure you’re using different channels to reach your target market.
Outline your goals:
Once you’ve got your marketing mix down, make a list of what you’d like to accomplish with each method. Obviously, the goal is to bring in business, but it’s time to get really specific here. The clearer you can get on what you expect to gain from each marketing mix method, the better you can track results and the faster you can adjust course if things aren’t going your way.
For example: one of my strongest marketing tools is speaking at events, because it gets me in front of a new audience of potential clients. At each networking event at which I speak, my goal is to have 70% of the attendees take advantage of my free offer. I also want to convert 10% of the room to get on my calendar. By collecting business cards and counting the total attendees, I’m able to track how successful I am at reaching my goals at each event.
Next, take out your calendar. Make a list of actions you’ll take around each of those marketing activities and schedule them out for each week of the next three months. Do a check-in every month to see where you are in your progress with each marketing platform. Schedule a date several weeks before those three months are up to reevaluate, convene with your team, and schedule out the following three months. At the end of the year, you can look at how effective (or ineffective) each marketing method was for your business.
For example: One action I took in my business was to hire a VA for a set number of hour each month because I got really clear that I just didn’t have the time to do certain marketing tasks myself. Now part of my marketing strategy includes connecting with my team regularly, setting goals, and tracking conversions on things like social media, email marketing, newsletters, and events. As a result, I’m now enjoying a well oiled marketing machine!
Be consistent, not perfect:
Each marketing method may demand different levels of frequency and effort. Remember, while you should always execute your best, don’t let perfectionism slow you down. That may mean dealing with some uncomfortable growing pains at first, but you’ll be sporting some serious marketing muscle in no time. Just be sure to keep in touch with your audience in some way from week to week.
Maybe that looks like doing one hour of marketing a day. Maybe it looks like doing all your marketing work on Fridays. Regardless of how you do it, the goal is to create non-negotiable time in your schedule to market your business.
What actions are you committing to right now to be more CONSISTENT, PERSISTENT, AND FREQUENT in your marketing approach? Share with us in the comments.
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