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  • WHAT REALLY HAS YOU STUCK?: PART 2

    Posted on by admin in Branding

    There’s never a time when we’re totally past the possibility of getting stuck. No matter how seasoned I get or how much my business grows, fear attempts to stop me in my tracks. That’s the thing: the fear never goes away. It’s been coming up constantly as we approach 2017’s Be The Brand Live event. […]

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  • WHAT REALLY HAS YOU STUCK?: PART 1

    Posted on by admin in Branding

    As I sat in my coach’s mastermind this week reflecting on the last few years and looking out toward what I intend to accomplish in the year ahead, I got that sinking feeling of hesitation that arises anytime I start declaring my next brave moves. Luckily, I’ve learned to push through it. But what happens […]

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  • A Big Dose of Reality – The Biggest Risk You Face

    Posted on by admin in Branding

    For a business to really work, you’ve got to get your BRAVE on – EVERY. SINGLE. DAY. I share that from personal experience. It takes guts. It demands bold choices, commitment, and consistency. It also requires a bit of risk. Not the “blind leap of faith” type, but the kind where we’re clear about where […]

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  • Learn What Strategy Made 66% of 10,000 Consumers Buy More

    Posted on by admin in Branding

    As the holidays approach, our consumption rate skyrockets along with the competition for business. While it’s a great time to impress your client base, it’s not the only time to share your WOW factor. BRAND WOW encompasses those moments where you go above and beyond to literally make your clients go “WOW” about your brand, […]

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  • Let’s get real here…

    Posted on by admin in Branding

    Today’s post is about Brand Behaviors—all the little above-and-beyond things you do to retain your clients. One thing I do is send my new clients a gift or gift card as part of the onboarding process. Why are these little things so important? It’s about more than simply showing your appreciation; it’s about building a […]

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  • How To Retain Clients The Easy Way

    Posted on by admin in Branding

    In the last few posts, we’ve covered keeping your brand touchpoints consistent. In other words, ensuring that every interaction your clients and prospects have with your branding (your outer game) matches the stand you take at the heart of your brand (your inner game). Piggybacking off of that conversation (if you missed it, click here […]

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  • How to Get Your Brand Noticed

    Posted on by admin in Branding

    Most people understand integrity to mean moral code. While it is important, we’re not talking business ethics today. Instead, we’re looking at the alternative meaning of integrity: togetherness. The integrity of your brand is all about cohesion, unity, and solidarity. In other words, in order for your brand voice, look, and stand to be clearly […]

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  • Are your brand visuals getting eye rolls?

    Posted on by admin in Branding

    In the last post, we covered the third installment of Brand Style. If you missed any of it, head on over to the post archives! Once you’ve got that conversation complete, you’ll be ready to dive into today’s conversation—Brand Assets. Your Brand Assets are all the actual elements that tell the visual story of your […]

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  • The secret to seducing clients with your brand beauty

    Posted on by admin in Branding

    In the last few posts, we’ve been looking at the first two of three components that make up your Brand Style. If you’re late to the party, start with Part 1: Brand Pride and then head over to Part 2: Brand Attributes before reading on here, so you’re up to speed. Part 3 in the […]

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  • Are you making the right impression?

    Posted on by admin in Branding

    In the last post I shared the first step to mastering your Brand Style. This week we’re taking the conversation one step further by defining your Brand Attributes—the adjectives that describe the intentional impression you want to make on those who “touch” your brand. It’s also the emotions you want them to experience in the […]

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