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  • What Most People Don’t Know About Being Transparent

    Posted on by admin in Branding

    I’ve always said that a great brand must have three things: vulnerability, transparency and connection. Last week we tackled vulnerability and why it’s important to put yourself out there – especially when it’s a little uncomfortable to do so. Transparency in business is also crucial. Not only will your clients appreciate the open communication, but […]

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  • Why You Need To Be More Vulnerable

    Posted on by admin in Branding

    A few weeks ago, I went FB Live for the first time—and it was scary! Like, the kind of scary that turns your stomach into knots and makes you sweat a little more than you’d like to admit. The discomfort of vulnerability seems to be my mantra lately as we broach the finish line of […]

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  • Let’s Get Personal About Your Business

    Posted on by admin in Branding

    Let’s face it: There are tons of businesses out there that do what you do. So, how can you stand out? By flaunting the one asset those other brands don’t have—YOU. That’s right. YOU are the one thing above all else that makes your business unique. And while others may emulate, there’s only one YOU, […]

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  • How To Rebrand (and ReLaunch) Like A Rockstar – Part 3

    Posted on by admin in Branding

    The final phase of rebranding and relaunching like a rockstar is getting the word out. Building buzz is all about getting your audience invested in what you’re doing. Your blog or newsletter are great ways to share valuable information, like what to expect and how your upgrades and new additions will benefit them. But even […]

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  • How To Rebrand (and ReLaunch) Like A Rockstar – Part 2

    Posted on by admin in Branding

    In this second part of our How To Rebrand (And Relaunch) Like A Rockstar series, we’ll consider what your rebrand looks like and how to choose your next steps confidently. Let’s jump right in! First, brainstorm the direction of your rebrand. Is it to reflect a shift in strategy? To accommodate an expansion or introduce […]

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  • How To Rebrand (and ReLaunch) Like A Rockstar – Part 1

    Posted on by admin in Branding

    As an entrepreneur, your business is always evolving. Your brand should support that evolution by continually expressing the vision and values your business represents. If not, YOU feel a sense of shame and disconnectedness that trickles down into everything from your content to your logo. Over the next two months, we’ll look at what it […]

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  • Leading Your Pack

    Posted on by admin in Branding

    In Part 1 of this series, I highlighted the importance of finding your community of mentors and like-minded business owners to support you, share resources, and elevate your game. Now let’s talk about why creating AND leading your own pack is just as important as joining one. Being at the source of a community is […]

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  • How Building Your Tribe Will Benefit Your Biz

    Posted on by admin in Branding

    If you’re an entrepreneur, chances are you’ve felt alone in your business at some point, if not pretty often. It kinda comes with the territory, especially if you don’t yet have a team working alongside you. Creating community for yourself AND for your clients is an essential path to growing your business. There are benefits […]

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  • How To Bulk Up Your Marketing

    Posted on by admin in Branding

    I’m constantly doing things to move my marketing machine forward. Why? Because marketing sporadically is like going to the gym once a month—you’ll get sore every time and you won’t see much progress. That’s not just painful and counterproductive, it’s a waste of time. #realtalk With so much noise out there, you’ve got to find […]

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  • How To Master Your Marketing Mix And Bring In More Business

    Posted on by admin in Branding

    BIG THANKS to those of you who joined us for Be The Brand Live in Destin, Florida earlier this month! It was so incredible to be with you, to talk business, swap insights, and watch you get your brave on. I loved seeing many of you blossom right before my very eyes!!! It’s why I […]

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