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  • How To Master Your Marketing Mix And Bring In More Business

    Posted on by admin in Branding

    BIG THANKS to those of you who joined us for Be The Brand Live in Destin, Florida earlier this month! It was so incredible to be with you, to talk business, swap insights, and watch you get your brave on. I loved seeing many of you blossom right before my very eyes!!! It’s why I […]

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  • My Dirty Little Secret To Success

    Posted on by admin in Branding

    With my second Be The Brand Live event under my belt, I can’t help wanting to pinch myself at how far I’ve come. It’s crazy to think that just a couple of years ago, my business was barely surviving. And, while constantly raising the bar means there’s never a moment of definitive “arrival”, I’m amazed […]

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  • Find Out What’s Keeping You From Your Ideal Clients…

    Posted on by admin in Branding

    We all have that favorite client we’re dying to replicate. Once I discovered my IT Factor (intentional target)—A.K.A., my ideal client—there was no turning back. IT Factors are enjoyable to work with, they see your value, they’re willing to invest in you, they trust you enough to let you do your job, and they’re engaged […]

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  • WHAT REALLY HAS YOU STUCK?: PART 2

    Posted on by admin in Branding

    There’s never a time when we’re totally past the possibility of getting stuck. No matter how seasoned I get or how much my business grows, fear attempts to stop me in my tracks. That’s the thing: the fear never goes away. It’s been coming up constantly as we approach 2017’s Be The Brand Live event. […]

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  • WHAT REALLY HAS YOU STUCK?: PART 1

    Posted on by admin in Branding

    As I sat in my coach’s mastermind this week reflecting on the last few years and looking out toward what I intend to accomplish in the year ahead, I got that sinking feeling of hesitation that arises anytime I start declaring my next brave moves. Luckily, I’ve learned to push through it. But what happens […]

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  • A Big Dose of Reality – The Biggest Risk You Face

    Posted on by admin in Branding

    For a business to really work, you’ve got to get your BRAVE on – EVERY. SINGLE. DAY. I share that from personal experience. It takes guts. It demands bold choices, commitment, and consistency. It also requires a bit of risk. Not the “blind leap of faith” type, but the kind where we’re clear about where […]

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  • Learn What Strategy Made 66% of 10,000 Consumers Buy More

    Posted on by admin in Branding

    As the holidays approach, our consumption rate skyrockets along with the competition for business. While it’s a great time to impress your client base, it’s not the only time to share your WOW factor. BRAND WOW encompasses those moments where you go above and beyond to literally make your clients go “WOW” about your brand, […]

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  • Let’s get real here…

    Posted on by admin in Branding

    Today’s post is about Brand Behaviors—all the little above-and-beyond things you do to retain your clients. One thing I do is send my new clients a gift or gift card as part of the onboarding process. Why are these little things so important? It’s about more than simply showing your appreciation; it’s about building a […]

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  • How To Retain Clients The Easy Way

    Posted on by admin in Branding

    In the last few posts, we’ve covered keeping your brand touchpoints consistent. In other words, ensuring that every interaction your clients and prospects have with your branding (your outer game) matches the stand you take at the heart of your brand (your inner game). Piggybacking off of that conversation (if you missed it, click here […]

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  • How to Get Your Brand Noticed

    Posted on by admin in Branding

    Most people understand integrity to mean moral code. While it is important, we’re not talking business ethics today. Instead, we’re looking at the alternative meaning of integrity: togetherness. The integrity of your brand is all about cohesion, unity, and solidarity. In other words, in order for your brand voice, look, and stand to be clearly […]

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